Motivity has been selected for its 5th National Institute of Mental Health Small Business Innovation Research grant since 2012 totalling $9M in funding. Since 2012, Motivity’s team of engineers, computer scientists, Behavior Analysts and business leaders have been developing innovative technology solutions for autism providers. Motivity was founded by Rex Jakobovits, PhD, a computer scientist and business leader with extensive experience in research and healthcare technology. The ideas behind Motivity were shaped as Rex participated in ABA sessions at the University of Washington Autism Center and saw firsthand the limitations of existing software approaches. Bringing his experience in hospital EHR systems, Rex formed a team to design and build next generation data collection systems for ABA and therapy providers. Motivity partnered with the University of Washington Autism Center and Northwest Behavioral Associates to conduct research and field tests on the feasibility and usability of the software solutions in every-day interventions for individuals with autism and related disabilities.
In 2020, Motivity received the fifth award, this time to develop technology to facilitate parent engagement in autism treatment. As payers and other stakeholders increase their requirements for parent education and engagement, there is a growing need for technology solutions that can help practitioners streamline much needed education, support and data on parent engagement.
Also in 2020, Motivity began its efforts to expand its reach to multiple ABA and autism centers across the US and the world. Motivity is now being used in multiple states, Australia, and Jordan. With an increased focus on commercialization and customer support, Motivity updated its branding and expanded its customer support, sales, and marketing teams. In the coming years, Motivity will continue to build on it’s cutting-edge product and remain focused on its mission to empower interventionists to maximize the efficiency of their data-driven individualized interventions.
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Director of Clinical Support
Tatum has over a decade of clinical experience as a behavior analyst. She was formerly the director of a treatment center, and was in charge of implementing clinical solutions using a variety of our competitors’ software systems. She joined Motivity as a support consultant last year, and has quickly taken the lead in managing our support and services activities. She is the go-to person for challenging customer issues, and has earned the gratitude and affection of our clients and our support engineers alike, with her skillful approach to problem solving and her steadfast commitment to customer satisfaction.
Director of Clinical Support
Tatum has over a decade of clinical experience as a behavior analyst. She was formerly the director of a treatment center, and was in charge of implementing clinical solutions using a variety of our competitors’ software systems. She joined Motivity as a support consultant last year, and has quickly taken the lead in managing our support and services activities. She is the go-to person for challenging customer issues, and has earned the gratitude and affection of our clients and our support engineers alike, with her skillful approach to problem solving and her steadfast commitment to customer satisfaction.
Director of Sales and Client Services
Brent has led teams driving revenue growth and operational efficiencies in a variety of organizations and global markets. Prior roles include sales, marketing, and general management in the Healthcare IT market. Joining the Motivity team in 2021, Brent is responsible for revenue, client satisfaction and partner relationships. Brent has worked in areas of workflow design and operational efficiencies achieved through the use of technology. He has lived and worked in Lithuania, France, and the United States after his formal education in Economics from the University of Illinois.
Director of Sales and Client Services
Brent has led teams driving revenue growth and operational efficiencies in a variety of organizations and global markets. Prior roles include sales, marketing, and general management in the Healthcare IT market. Joining the Motivity team in 2021, Brent is responsible for revenue, client satisfaction and partner relationships. Brent has worked in areas of workflow design and operational efficiencies achieved through the use of technology. He has lived and worked in Lithuania, France, and the United States after his formal education in Economics from the University of Illinois.
Director of Product Marketing
Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial background, paired with both a Bachelors degree and a Masters degree in graphic design, Brian’s strengths come from having a deep understanding of user experience, user workflows, branding, and software and product design.
Director of Product Marketing
Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial background, paired with both a Bachelors degree and a Masters degree in graphic design, Brian’s strengths come from having a deep understanding of user experience, user workflows, branding, and software and product design.
President
Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his Ph.D. in Computer Sciences from the University of Washington, then built a successful start up, Vivialog Technologies, which he sold to McKesson in 2008. He served as a Vice President at McKesson for 5 years before leaving to launch Motivity Systems. He is widely published in computer science and informatics journals, and has been awarded several patents. He has raised over $13M in seed capital for his startups through NIH Small Business Innovative Research grants. He is a Research Affiliate with the University of Washington Autism Center.
President
Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his Ph.D. in Computer Sciences from the University of Washington, then built a successful start up, Vivialog Technologies, which he sold to McKesson in 2008. He served as a Vice President at McKesson for 5 years before leaving to launch Motivity Systems. He is widely published in computer science and informatics journals, and has been awarded several patents. He has raised over $13M in seed capital for his startups through NIH Small Business Innovative Research grants. He is a Research Affiliate with the University of Washington Autism Center.
VP of Clinical Products
Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained hundreds of thousands of professionals and parents around the globe in evidence-based autism interventions. ATS was acquired by Relias in 2014 and after serving as the VP of Research for 5 years, is currently the Vice President of Clinical Products at Motivity Systems. She is a Board Certified Behavior Analyst and holds an MA in Special Education. She has over 20 years’ experience in the field of autism and ABA and has provided and overseen services to hundreds of individuals between the ages of 18 months to 24 years in homes, schools and clinical settings. For eight years she served as a consultant and Clinical Supervisor at agencies based in Hawaii and Japan where she trained groups of professionals and parents.
VP of Clinical Products
Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained hundreds of thousands of professionals and parents around the globe in evidence-based autism interventions. ATS was acquired by Relias in 2014 and after serving as the VP of Research for 5 years, is currently the Vice President of Clinical Products at Motivity Systems. She is a Board Certified Behavior Analyst and holds an MA in Special Education. She has over 20 years’ experience in the field of autism and ABA and has provided and overseen services to hundreds of individuals between the ages of 18 months to 24 years in homes, schools and clinical settings. For eight years she served as a consultant and Clinical Supervisor at agencies based in Hawaii and Japan where she trained groups of professionals and parents.
Chief Technology Officer
As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years, across a multitude of domains. He has 10 patents on diverse applications such as data encoding, user interaction, and latency compensation. Prior to joining Motivity, Catalin was a chief architect of McKesson Corporation’s market-leading, large scale radiology systems. His extensive expertise and diverse background have allowed him to take a unique approach to designing Motivity’s cutting-edge knowledge modeling capabilities.
Chief Technology Officer
As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years, across a multitude of domains. He has 10 patents on diverse applications such as data encoding, user interaction, and latency compensation. Prior to joining Motivity, Catalin was a chief architect of McKesson Corporation’s market-leading, large scale radiology systems. His extensive expertise and diverse background have allowed him to take a unique approach to designing Motivity’s cutting-edge knowledge modeling capabilities.
