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Motivity has been selected for its 5th National Institute of Mental Health Small Business Innovation Research grant since 2012 totalling $9M in funding. Since 2012, Motivity’s team of engineers, computer scientists, Behavior Analysts and business leaders have been developing innovative technology solutions for autism providers. Motivity was founded by Rex Jakobovits, PhD, a computer scientist and business leader with extensive experience in research and healthcare technology. The ideas behind Motivity were shaped as Rex participated in ABA sessions at the University of Washington Autism Center and saw firsthand the limitations of existing software approaches. Bringing his experience in hospital EHR systems, Rex formed a team to design and build next generation data collection systems for ABA and therapy providers. Motivity partnered with the University of Washington Autism Center and Northwest Behavioral Associates to conduct research and field tests on the feasibility and usability of the software solutions in every-day interventions for individuals with autism and related disabilities.
In 2020, Motivity received the fifth award, this time to develop technology to facilitate parent engagement in autism treatment. As payers and other stakeholders increase their requirements for parent education and engagement, there is a growing need for technology solutions that can help practitioners streamline much needed education, support and data on parent engagement.
Also in 2020, Motivity began its efforts to expand its reach to multiple ABA and autism centers across the US and the world. Motivity is now being used in multiple states, Australia, and Jordan. With an increased focus on commercialization and customer support, Motivity updated its branding and expanded its customer support, sales, and marketing teams. In the coming years, Motivity will continue to build on it’s cutting-edge product and remain focused on its mission to empower interventionists to maximize the efficiency of their data-driven individualized interventions.