Maybe you’ve heard about World Behavior Analysis Day (#WBAD) through social media, the BACB, or other organizational emails and blasts? Maybe you’ve wondered why we are just getting around to it now? Hopefully you are excited to celebrate in some way the inaugural day on March 20, 2021.
World Behavior Analysis Day is the brainchild of Elizabeth Drago, BCBA, LBA of NYSABA (the ABAI chapter in New York State). She began working on the idea in her home state and then a team joined together to enhance her efforts and the idea has taken off from there! Just prior to the end of 2020, a few behavior analysts including representatives from the Association for Behavior Analysis International (ABAI) and the Association of Professional Behavior Analysts (APBA) as well as state organizations and other behavior analytic organizations got together to submit a request to the National Day Archives for Behavior Analysis Day. They were on a tight deadline to get the day added for 2021. World Behavior Analysis Day, as many have cleverly noticed, is on March 20. That day was chosen because it is Dr. B. F. Skinner’s birthday. The team felt it fitting to have the day coincide with his birthday as he is generally considered the founder of our field. Thanks to funding from the Behavior Analyst Certification Board (BACB) and some quick writing from the team, the application was accepted, and World Behavior Analysis Day is now legitimate, along with National Promposal Day (3/11), National Hot Dog Day (7/23), and National Drinking With Chickens Day (5/23) (source: https://www.nationaldayarchives.com/)!
But seriously, once the team had secured the day, there was (and still is) so much work to be done! How best to acknowledge this first day knowing that we only had a couple of months to do it? Luckily, there are some talented behavior analysts out there and the team put together a script for an inaugural video, with the help of the B.F. Skinner Foundation and PsychCore, who produced the video. This video will premiere on March 20, 2021 at 12 Noon EDT (GMT-4) at https://youtu.be/MSBeIJ68jZA.
A website was hastily created (www.behavioranalaysisday.com) and continues to be embellished as the need arises. There may even be some merchandise soon! It quickly became apparent that a board needed to be formed as the initial group came up with more and more celebratory ideas. Then everyone seemed to get in on the act! Through the website, people from all over the world reached out to offer support and to see how they can help and be a part of the celebration!
How does the story end? Who knows! But it’s partially up to you! How will you celebrate World Behavior Analysis Day? Thanks to Elizabeth and the WBAD team (too many individuals to list – see the website for details), the possibilities are endless!
You Gotta Fight for Your Right… to Advocate for Behavior Analysis.
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Director of Clinical Support
Tatum has over a decade of clinical experience as a behavior analyst. She was formerly the director of a treatment center, and was in charge of implementing clinical solutions using a variety of our competitors’ software systems. She joined Motivity as a support consultant last year, and has quickly taken the lead in managing our support and services activities. She is the go-to person for challenging customer issues, and has earned the gratitude and affection of our clients and our support engineers alike, with her skillful approach to problem solving and her steadfast commitment to customer satisfaction.
Director of Clinical Support
Tatum has over a decade of clinical experience as a behavior analyst. She was formerly the director of a treatment center, and was in charge of implementing clinical solutions using a variety of our competitors’ software systems. She joined Motivity as a support consultant last year, and has quickly taken the lead in managing our support and services activities. She is the go-to person for challenging customer issues, and has earned the gratitude and affection of our clients and our support engineers alike, with her skillful approach to problem solving and her steadfast commitment to customer satisfaction.
Director of Sales and Client Services
Brent has led teams driving revenue growth and operational efficiencies in a variety of organizations and global markets. Prior roles include sales, marketing, and general management in the Healthcare IT market. Joining the Motivity team in 2021, Brent is responsible for revenue, client satisfaction and partner relationships. Brent has worked in areas of workflow design and operational efficiencies achieved through the use of technology. He has lived and worked in Lithuania, France, and the United States after his formal education in Economics from the University of Illinois.
Director of Sales and Client Services
Brent has led teams driving revenue growth and operational efficiencies in a variety of organizations and global markets. Prior roles include sales, marketing, and general management in the Healthcare IT market. Joining the Motivity team in 2021, Brent is responsible for revenue, client satisfaction and partner relationships. Brent has worked in areas of workflow design and operational efficiencies achieved through the use of technology. He has lived and worked in Lithuania, France, and the United States after his formal education in Economics from the University of Illinois.
Director of Product Marketing
Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial background, paired with both a Bachelors degree and a Masters degree in graphic design, Brian’s strengths come from having a deep understanding of user experience, user workflows, branding, and software and product design.
Director of Product Marketing
Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial background, paired with both a Bachelors degree and a Masters degree in graphic design, Brian’s strengths come from having a deep understanding of user experience, user workflows, branding, and software and product design.
President
Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his Ph.D. in Computer Sciences from the University of Washington, then built a successful start up, Vivialog Technologies, which he sold to McKesson in 2008. He served as a Vice President at McKesson for 5 years before leaving to launch Motivity Systems. He is widely published in computer science and informatics journals, and has been awarded several patents. He has raised over $13M in seed capital for his startups through NIH Small Business Innovative Research grants. He is a Research Affiliate with the University of Washington Autism Center.
President
Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his Ph.D. in Computer Sciences from the University of Washington, then built a successful start up, Vivialog Technologies, which he sold to McKesson in 2008. He served as a Vice President at McKesson for 5 years before leaving to launch Motivity Systems. He is widely published in computer science and informatics journals, and has been awarded several patents. He has raised over $13M in seed capital for his startups through NIH Small Business Innovative Research grants. He is a Research Affiliate with the University of Washington Autism Center.
VP of Clinical Products
Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained hundreds of thousands of professionals and parents around the globe in evidence-based autism interventions. ATS was acquired by Relias in 2014 and after serving as the VP of Research for 5 years, is currently the Vice President of Clinical Products at Motivity Systems. She is a Board Certified Behavior Analyst and holds an MA in Special Education. She has over 20 years’ experience in the field of autism and ABA and has provided and overseen services to hundreds of individuals between the ages of 18 months to 24 years in homes, schools and clinical settings. For eight years she served as a consultant and Clinical Supervisor at agencies based in Hawaii and Japan where she trained groups of professionals and parents.
VP of Clinical Products
Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained hundreds of thousands of professionals and parents around the globe in evidence-based autism interventions. ATS was acquired by Relias in 2014 and after serving as the VP of Research for 5 years, is currently the Vice President of Clinical Products at Motivity Systems. She is a Board Certified Behavior Analyst and holds an MA in Special Education. She has over 20 years’ experience in the field of autism and ABA and has provided and overseen services to hundreds of individuals between the ages of 18 months to 24 years in homes, schools and clinical settings. For eight years she served as a consultant and Clinical Supervisor at agencies based in Hawaii and Japan where she trained groups of professionals and parents.
Chief Technology Officer
As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years, across a multitude of domains. He has 10 patents on diverse applications such as data encoding, user interaction, and latency compensation. Prior to joining Motivity, Catalin was a chief architect of McKesson Corporation’s market-leading, large scale radiology systems. His extensive expertise and diverse background have allowed him to take a unique approach to designing Motivity’s cutting-edge knowledge modeling capabilities.
Chief Technology Officer
As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years, across a multitude of domains. He has 10 patents on diverse applications such as data encoding, user interaction, and latency compensation. Prior to joining Motivity, Catalin was a chief architect of McKesson Corporation’s market-leading, large scale radiology systems. His extensive expertise and diverse background have allowed him to take a unique approach to designing Motivity’s cutting-edge knowledge modeling capabilities.
