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From Data to Direction:
16 KPIs That Drive ABA Practices

From staff turnover to schedule fulfillment, claim denials to client progress velocity, this guide breaks down the key performance indicators that every ABA leader should track. 

Compiled by Emaley McCulloch, Motivity's Chief Clinical Officer, each KPI includes a clear definition, why it matters, how to calculate it, and practical steps you can take when the numbers aren’t where you want them.
Together, we’ll strengthen the ABA community and the families we serve.
In this guide, you’ll get:
16 must-track KPIs across staff, operations, financials, and clinical outcomes
Clear definitions + why each metric matters
Step-by-step formulas to calculate each KPI
Benchmarks and ideas for when your numbers aren’t where you want them
Whether you’re a clinical director, practice owner, or operations leader, this document will help you turn raw data into actions. With these KPIs, you can deliver better outcomes, build a healthier team, and strengthen your organization’s future.