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CentralReach
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Motivity vs. CentralReach

Choosing ABA software is about more than features. Motivity and CentralReach are two of the most widely used Applied Behavior Analysis tools in the field. This comparison looks at how they support clinical care, operations, ease of use, and support, to help you decide which is the best fit for your organization.
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What makes Motivity different?

See why growing practices are making the switch from CentralReach.

FEATURE
Dedicated credentialing + payor alerts
MOTIVITY
CENTRALREACH
No-code ABA program builder with simulations
1,000+ community-shared templates
99.9% uptime
Fully ABA-trained human support team
Integrated billing & RCM tied to clinical data

Clinical Experience & Customization

MOTIVITY
Clinician-designed interface rated highly for ease of use. Staff typically reach fluency in minutes, reducing training time for new RBTs® and BCBAs®.
CENTRALREACH
Module-based interface with a traditional layout. Provides a wide range of features, though new staff may require more structured onboarding.
Real-time data collection with instant syncing across devices, plus offline mode for uninterrupted sessions. Flexible tools for prompts, intervals, and simulations.
Mobile data collection with auto-syncing and multiple chart types. Reporting functions built into the platform.
Clinically driven, NIMH-funded template system with ~1,000 pre-built programs and 30,000+ community-shared ones.
Libraries aligned to standard assessments with dynamic fields. Integrations with billing and compliance workflows.
Proven reliability with 99.9% uptime and field validation across small clinics and large enterprises alike.
Built to support enterprise operations with integrated modules for clinical and administrative tasks.

Operations & Revenue Cycle

MOTIVITY
Billing workflows fully integrated with clinical data. Fewer clicks to generate clean claims and track revenue. Bulk claims, batch posting, and auto-adjudication included.
CENTRALREACH
Billing managed through dedicated modules. Designed for unique service code setup with no centralized payor contract module, though often handled separately from clinical workflows.
Dashboards provide real-time visibility into authorizations, utilization, and financial health.
Reporting dashboards available across modules. Often requires custom configuration to combine financial and clinical views.
Credentialing and compliance handled in-platform through ConCred, with proactive alerts for expirations and payor-specific requirements.
Credentialing tools integrated with enterprise workflows. Commonly used alongside HR and compliance systems for multi-service organizations.

Ease of Use & Support

MOTIVITY
Interface designed to reduce clicks and screen changes. RBTs and BCBAs report high satisfaction and fast adoption.
CENTRALREACH
Offers broad functionality, but usually involves longer onboarding for new users.
Role-based dashboards tailored for clinicians, admins, and executives. Reduces clutter and highlights the most important tasks for each team.
Custom dashboards available within modules, typically requiring configuration to match user roles.
Responsive, high-touch support. Customers consistently highlight the human, ABA-trained support team.
Enterprise support includes ticketing systems, onboarding programs, and account management for large clients.
Quick implementation supported by migration specialists and hands-on training. Practices often highlight smooth transitions from paper or legacy platforms.
Structured implementation with training and documentation. May require additional setup time and cost for complex organizations.

Customer Satisfaction & Community

MOTIVITY
Strong user loyalty and retention across 550+ organizations in 7 countries.
CENTRALREACH
Broad adoption across ABA and allied health sectors.
Customers report significant efficiency gains: 5,000+ hours saved annually, 97% of staff trained in under 20 minutes, and 84% reporting improved job satisfaction.
Customers highlight strengths in comprehensive feature coverage and enterprise integrations, but weaknesses in ease-of-use, customer support, and strict contracts.
Thriving peer community with 30,000+ shared templates, plus active webinars, podcasts, and a user group that shares clinical resources.
Large user base with extensive training resources, documentation, and community forums.

Motivity vs Central Reach: Pricing

MOTIVITY
Pricing published on Motivity’s website.
CENTRALREACH
No published pricing for full platform; subscription pricing based on seats & services.
$24/learner (billed monthly) for Data Collection or Practice Management platforms.
CR Essentials: free trial, quote-based.
$48/learner (billed monthly) for All-in-One platform.
CR Assessments Starter Plan: $120/learner/year
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See why 650+ ABA organizations have made the switch to Motivity.

Request a demo by entering your work email below, and our team will walk you through how Motivity can work for your practice.
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What clients think about Motivity

Capterra 5/5GetApp 5/5g2 4/5software advisors 5/5
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"I love the fact that I can have my data in realtime, no more spreadsheets and eternal data entry! All the insights I get from my data are right and accurate. Had not seen this with any other data app before."
Mercedes T
CRM Specialist
"I have had a 5 start experience with Motivity, from the actual software itself to the amazing humans that work there!"
Susan
Mental Health Care

Motivity vs Central Reach: FAQ

Here are some of the most frequently asked questions we receive and their answers, all gathered in one place.

Which ABA software is easier for clinicians to use?

Both Motivity and CentralReach cover ABA data collection and practice tools. CentralReach is known for a very broad feature set, but Motivity is clinician-designed. That means setting up programs, collecting data, and writing notes takes fewer steps. Teams tend to ramp quickly with Motivity without heavy configuration.

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How reliable are Motivity and CentralReach in day-to-day use?

Both are cloud-based. Motivity maintains 99.9% uptime across high-volume use, so staff can count on the system during sessions and billing runs. (If you need specifics on service levels, we’re happy to share them during a demo.)

Which ABA platform offers stronger tools for data collection and program execution?

Motivity and CentralReach offer support in creating and tracking programs. Motivity focuses on flexible, real-time clinical workflows, no-code program building, simulations to test mastery rules, and a large shared template library, with options to involve caregivers. CentralReach offers broad clinical tooling within a larger management suite.

Does Motivity replace practice-management tools like scheduling and billing?

Yes. Motivity can be used as an all-in-one platform (clinical + scheduling + billing + credentialing) or paired with existing systems if you prefer to keep parts of your stack. Many clinics start with clinical and add practice-management as they grow.