We provide innovative clinical software for behavioral health providers.

We are a team of business leaders, clinicians, researchers and engineers with a passion to make the world a better place.
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How did we get here?

JULY 2015
Grant Awarded
The NIMH Fast-Track grant is awarded totaling $2.6 million in funding.
November 2015
Field Test Results
We conduct a field test performed at Northwest Behavioral Associates, helping define our product roadmap going forward.
MARCH 2017
Grant Awarded
The Motivity Phase 2 grant is awarded, solidifying $1.8 million in funding.
Research Results
The results of past field test research is presented at ABAI and IMFAR panels.
JUNE 2017
Research Results
Apex begins using Motivity with 75 counselors and saves over 1,500 person-hours of effort.
New Testing Center
The University of Washington Autism Center begins using Motivity in Seattle and Tacoma, Washington.
JUNE 2018
New Field Test
A new V-Motive field test is conducted with Northwest Behavioral Associates.
Company Update
We hire 3 new software developers, as well as establish our R&D office in downtown Seattle.
MARCH 2019
Employee Hire
Emaley McCulloch is hired as VP of Products.
Lighthouse Customer Program
We officially launch our Lighthouse Customer Program at ABAI & CalABA, allowing us to start onboarding new, non-paying customers onto Motivity.
JUNE 2019
SBIR Matching Grant
The Hawaii Technology Development Center awards us the SBIR matching grant solidifying $175,000 in funding.
User and Product Testing Begins
Ma’e Ma’e Elementary begins using Motivity in the Hawaii school system.
First Paying Customer
We publicly launch our product and receive our first paying client.
MARCH 2020
Goalspace Fast-Track NIMH Grant
Our Goalspace Fast-Track NIMH grant application receives a perfect score and solidifies $3.6 million in funding.
JULY 2022
$2M SBIR Grant from NIMH
Enables new features for clinical decision support, facilitating more accurate and accountable treatment plans, and alerting the BCBA about notable performance trends.
100th Paying Organization
We officially onboard our 100th paying client.
May 2023
200th Paying Organization
We officially onboard our 200th paying client.
300th Paying Organization
We officially onboard our 300th paying client.
From our founder...

Meet our team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
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Rex Jakobovits, PhD

Founder & CEO
Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his Ph.D. in Computer Science from the University of Washington, then built a successful start up, Vivalog Technologies, which he sold to McKesson in 2008. He served as a Vice President at McKesson for 5 years before leaving to launch Motivity Systems. He is widely published in computer science and informatics journals, and has been awarded several patents. He has raised over $13M in seed capital for his startups through NIH Small Business Innovative Research grants. He is a Research Affiliate with the University of Washington Autism Center.

Catalin Bocirnea

Chief Technology Officer
As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years, across a multitude of domains. He has 10 patents on diverse applications such as data encoding, user interaction, and latency compensation. Prior to joining Motivity, Catalin was a chief architect of McKesson Corporation’s market-leading, large scale radiology systems. His extensive expertise and diverse background have allowed him to take a unique approach to designing Motivity’s cutting-edge knowledge modeling capabilities.

Emaley McCulloch M.Ed. BCBA

Chief Clinical Officer
Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained tens of thousands of professionals and parents around the globe in evidence-based autism interventions. ATS was acquired by Relias in 2014 and after serving as the VP of Research for 5 years, is currently the Chief Clinical Officer at Motivity Systems. She is a Board Certified Behavior Analyst and holds an MA in Special Education. She has over 20 years’ experience in the field of autism and ABA and has provided and overseen services to hundreds of individuals between the ages of 18 months to 24 years in homes, schools and clinical settings. For eight years she served as a consultant and Clinical Supervisor at agencies based in Hawaii and Japan where she trained groups of professionals and parents.

Brian Curley

Chief Creative Officer
Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial background, paired with both a Bachelors degree and a Masters degree in graphic design, Brian’s strengths come from having a deep understanding of user experience, user workflows, branding, and software and product design.

Cara Lechleiter, BCBA

Director of Sales
Cara is passionate about caregiving and education, and has dedicated her career to various roles within those industries. Her experience includes teaching, behavior analysis, supervising teacher candidates, developing curriculum, founding a music/choral program for learners with special needs, marketing, sales, and client relations. As a lifelong learner, she is dedicated to continuously gaining new skills and experiences.

Tatum Winslow, BCBA

Director of Clinical Support
Tatum has over a decade of clinical experience as a behavior analyst. She was formerly the director of a treatment center, and was in charge of implementing clinical solutions using a variety of our competitors’ software systems. She joined Motivity as a support consultant last year, and has quickly taken the lead in managing our support and services activities. She is the go-to person for challenging customer issues, and has earned the gratitude and affection of our clients and our support engineers alike, with her skillful approach to problem solving and her steadfast commitment to customer satisfaction.

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