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Rethink Behavioral Health
DON’T THINK TWICE.

Motivity vs. Rethink Behavioral Health

Finding an ABA platform that works for your whole team isn’t easy. Rethink and Motivity both cover clinical data and billing, but they take different approaches to scale, customization, and support. Here’s how they compare across the clinical tools, billing, operations, reporting, and support.
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What makes Motivity different?

See why growing practices are making the switch from Rethink Behavioral Health.

FEATURE
Integrated RCM dashboards tied to clinical data
MOTIVITY
RETHINK
Dedicated credentialing + payor alerts
No-code ABA program builder with simulations
1,000+ community-shared templates
99.9% uptime
Fully ABA-trained human support team

Clinical Tools

MOTIVITY
Customizable ABA programs with +1,000 templates and a shared library; real-time graphs built for live supervision.
RETHINK
Mobile data collection and sync; library of goals and training content.
No-code builder lets BCBAs® design and adjust programs easily.
Curriculum and note tools designed to standardize programming across teams.

Billing & Practice Management

MOTIVITY
Billing and RCM embedded in clinical workflows with bulk claims, auto-posting, audit-ready exports, and revenue dashboards.
RETHINK
Integrated billing software options and additional billing services to manage claims, payments, and contracts.
Credentialing and payor requirements tracked with proactive alerts (via ConCred).
Enrollment/credentialing support and resources available through Rethink Billing.

Scheduling & Operations

MOTIVITY
Role-based views connect AI-powered scheduling, payor contracts, patient authorizations, and credentialing in one place, coordinating staff, families, and admins.
RETHINK
Scheduling with authorization views, reminders, and admin tools.
Can work easily for small teams, and scale to multi-site teams and complex coverage patterns.
Practice management tools for authorization, notes, and scheduling.

Reporting & Insights

MOTIVITY
Dashboards span clinical and operations with exports for BI, leadership, and QA.
RETHINK
Analytics dashboards with insights based on clinical and practice management data.
Alerts tie authorizations, utilization, and revenue to day-to-day work.
Reporting resources and education for optimizing RCM.

Support & Scale

MOTIVITY
Hands-on onboarding and ABA-trained support; proven performance from small clinics to enterprise networks, backed by 99.9% uptime.
RETHINK
Onboarding and support available, with resources like webinars, training content, and help center access.
Regular product development shaped by real user feedback.
Resource library and marketplace integrations to extend workflows.

Motivity vs Rethink: Pricing

MOTIVITY
Pricing published on Motivity’s website.
RETHINK
No pricing published on website.
$24/learner (billed monthly) for Data Collection or Practice Management platforms.
Pricing varies by organization size; no free trial.
$48/learner (billed monthly) for All-in-One platform.
CASP members may qualify for 15% discount.
DON’T THINK TWICE.

See how Motivity connects care, billing, and credentialing in one platform.

Request a demo by entering your work email below, and our team will walk you through how Motivity can work for your practice.

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What clients think about Motivity

Capterra 5/5GetApp 5/5g2 4/5software advisors 5/5
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"I love the fact that I can have my data in realtime, no more spreadsheets and eternal data entry! All the insights I get from my data are right and accurate. Had not seen this with any other data app before."
Mercedes T
CRM Specialist
"I have had a 5 start experience with Motivity, from the actual software itself to the amazing humans that work there!"
Susan
Mental Health Care

Motivity vs Rethink: FAQ

Here are some of the most frequently asked questions we receive and their answers, all gathered in one place.

How do Rethink and Motivity differ in data collection?

Both platforms support ABA data collection on mobile devices. Motivity emphasizes flexible, real-time tracking across methods like intervals, task analyses, and behaviors, with instant graphs and simulations to test mastery rules. This lets clinicians adapt treatment plans in the moment, while Rethink provides structured data capture and prebuilt goals.

Which platform provides better practice management tools, Motivity or Rethink?

Rethink includes scheduling, reminders, and billing functions. Motivity brings all those together with built-in revenue cycle management, customizable reporting dashboards, and compliance alerts, giving practices a more connected workflow. This helps teams save time and reduce errors as caseloads grow.

How do Motivity and Rethink compare in reporting and analytics?

Rethink offers clinical dashboards with key metrics. Motivity extends reporting beyond the clinical side, with configurable reports that connect operations, billing, and clinical performance, allowing leaders to make strategic decisions with one view.

Which is more suitable for small or growing ABA practices, Rethink or Motivity?

Rethink markets itself to start-ups and growing practices. Motivity is built to scale from small teams to enterprise networks, with automation and compliance support that help small clinics operate at a higher level without adding administrative burden. Many first-time practice owners start with Motivity, knowing that it will be with them every step of the way to enterprise-level size.