From our Founder
Motivity was founded to help bring evidence-based behavioral interventions from the research lab to the community. As an affiliate researcher at the University of Washington Autism Center (UWAC), I was working closely with some of the world’s leading autism intervention researchers. The ideas behind Motivity were shaped as I participated in ABA sessions and saw firsthand the limitations of existing software approaches. In 2013, I started focusing on Motivity full time and since then we have assembled an outstanding team, and we are excited about the opportunity to have a transformational impact in this important field.
A Message from our Founder
Motivity was founded to help bring evidence-based behavioral interventions from the research lab to the community. As an affiliate researcher at the University of Washington Autism Center (UWAC), I was working closely with some of the world’s leading autism intervention researchers. The ideas behind Motivity were shaped as I participated in ABA sessions and saw firsthand the limitations of existing software approaches. In 2013, I started focusing on Motivity full time and since then we have assembled an outstanding team, and we are excited about the opportunity to have a transformational impact in this important field.
We are a team of business leaders, clinicians, researchers and engineers with a passion to make the world a better place.
We are a team of business leaders, clinicians, researchers and engineers with a passion to make the world a better place.
The Leadership Team
Rex Jakobovits PhD
President
Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his PhD in Computer Science from the University of Washington...Read More.
Emaley McCulloch M.Ed. BCBA
VP of Clinical Products
Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained hundreds of thousands of professionals and parents around the globe... Read More
Catalin Bocirnea
Chief Technology Officer As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years...Read More
Brian Curley
Director of Product Marketing Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial...Read More
Brent Walsh
Director of Sales and Client Services Brent has led teams driving revenue growth and operational efficiencies in a variety of organizations and global markets. Prior roles include sales, marketing, and general...Read More
The Leadership Team
Rex Jakobovits PhD
President
Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his PhD in Computer Science from the University of Washington...Read More.
Emaley McCulloch M.Ed. BCBA
VP of Clinical Products
Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained hundreds of thousands of professionals and parents around the globe... Read More
Catalin Bocirnea
Chief Technology Officer As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years...Read More
Brian Curley
Director of Product Marketing Brian is an ABA industry expert with an extensive background working for and building some of the original software in the ABA market. His lengthy entrepreneurial...Read More
Brent Walsh
Director of Sales and Client Services Brent has led teams driving revenue growth and operational efficiencies in a variety of organizations and global markets. Prior roles include sales, marketing, and general...Read More
Goalspace Fast-Track NIMH GrantMarch 2020
Our Goalspace Fast-Track NIMH grant application receives a perfect score and solidifies $3.6 million in funding.First Paying CustomerJanuary 2020
We publicly launch our product and receive our first paying client.SBIR Matching GrantJune 2019
The Hawaii Technology Development Center awards us the SBIR matching grant solidifying $175,000 in funding.User and Product Testing BeginsAugust 2019
Ma’e Ma’e Elementary begins using Motivity in the Hawaii school system.Company UpdateJanuary 2019
We hire 3 new software developers, as well as establish our R&D office in downtown Seattle.Employee HireMarch 2019
Emaley McCulloch is hired as VP of Products.Lighthouse Customer ProgramSpring 2019
We officially launch our Lighthouse Customer Program at ABAI & CalABA, allowing us to start onboarding new, non-paying customers onto Motivity.New Testing CenterJanuary 2018
The University of Washington Autism Center begins using Motivity in Seattle and Tacoma, Washington.Field TestJune 2018
A new V-Motive field test is conducted with Northwest Behavioral Associates.Grant AwardedMarch 2017
The Motivity Phase 2 grant is awarded, solidifying $1.8 million in funding.Field Test ResultsSpring 2017
The results of past field test research is presented at ABAI and IMFAR panels.Research ResultsJune 2017
Apex begins using Motivity with 75 counselors and saves over 1,500 person-hours of effort.Grant AwardedJuly 2015
The NIMH Fast-Track grant is awarded totaling $2.6 million in funding.Field Test ResultsNovember 2015
We conduct a field test performed at Northwest Behavioral Associates, helping define our product roadmap going forward.
March 2020Goalspace Fast-Track NIMH Grant
Our Goalspace Fast-Track NIMH grant application receives a perfect score and solidifies $3.6 million in funding.January 2020First Paying Customer
We publicly launch our product and receive our first paying client.August 2019User and Product Testing Begins
Ma’e Ma’e Elementary begins using Motivity in the Hawaii school system.June 2019SBIR Matching Grant
The Hawaii Technology Development Center awards us the SBIR matching grant solidifying $175,000 in funding.Spring 2019Lighthouse Customer Program
We officially launch our Lighthouse Customer Program at ABAI & CalABA, allowing us to start onboarding new, non-paying customers onto Motivity.March 2019Employee Hire
Emaley McCulloch is hired as VP of Products.January 2019Company Update
We hire 3 new software developers, as well as establish our R&D office in downtown Seattle.June 2018Field Test
A new V-Motive field test is conducted with Northwest Behavioral Associates.January 2018New Testing Center
The University of Washington Autism Center begins using Motivity in Seattle and Tacoma, Washington.June 2017Research Results
Apex begins using Motivity with 75 counselors and saves over 1,500 person-hours of effort.Spring 2017Field Test Results
The results of past field test research is presented at ABAI and IMFAR panels.March 2017Grant Awarded
The Motivity Phase 2 grant is awarded, solidifying $1.8 million in funding.July 2015Grant Awarded
The NIMH Fast-Track grant is awarded totaling $2.6 million in funding.November 2015Field Test Results
We conduct a field test performed at Northwest Behavioral Associates, helping define our product roadmap going forward.
