Motivity Systems provides innovative clinical software solutions for Behavioral Health Providers.

We are a team of business leaders, clinicians, researchers and engineers with a passion to make the world a better place.

Our Story

A message from our Founder

I founded Motivity Systems to help bring evidence-based behavioral interventions from the research lab to the community. 20 years ago, I founded Vivalog Technologies, building software that was used by thousands of clinicians to construct shared online repositories for decision support.  I eventually sold that company to McKesson Corporation, the world's largest healthcare technology company, where I served as VP for five years.  During that time, I began exploring ways to apply knowledge management technology towards autism intervention.  I became an affiliate researcher at the University of Washington Autism Center (UWAC), working closely with some of the world’s leading autism intervention researchers.  The ideas behind Motivity were shaped as I participated in ABA sessions and saw firsthand the limitations of existing software approaches.  In 2013, I left McKesson to focus on Motivity full time.  We have assembled an outstanding team, and we are excited about the opportunity to have a transformational impact in this important field. 

Some of the Motivity team at University of Washington Autism Center Benefit

Motivity team at ABAI 2019

Some of the Engineering team at a Mariners Game

Some of the Engineering team at a Mariners Game

Leadership

Rex Jakobovits PhD

President

Dr. Jakobovits is an experienced business leader who has a long career in clinical software. He received his PhD in Computer Science from the University of Washington...Read More.

Emaley McCulloch M.Ed. BCBA

VP of Clinical Products

Emaley McCulloch co-founded Autism Training Solutions (ATS), an online learning company, in 2010 which has trained hundreds of thousands of professionals and parents around the globe... Read More

Catalin Bocirnea

Chief Technology Officer

As Motivity’s CTO and Chief Software Architect, Catalin is the core designer and implementer of Motivity’s architecture and user experience. His industry experience spans more than 20 years...Read More

Timeline

  • March 2020

    Goalspace Fast-Track NIMH grant application (3.6M) receives perfect score

  • Jan 2020

    Commercial Launch. Motivity gains first paying customers

  • June 2019

    Hawaii Technology Development Center awards SBIR matching grant (175K)

  • Aug 2019

    Ma’e Ma’e Elementary begins using Motivity in Hawaii school system

  • Jan 2019

    Hired 3 new software developers, establish new R&D office in downtown Seattle

  • March 2019

    Emaley hired as VP of Products

  • Spring 2019

    Motivity Lighthouse Customer Program launched at ABAI & CalABA

  • Jan 2018

    U. Washington Autism Center begins using Motivity clients in Seattle and Tacoma

  • June 2018

    V-Motive field test conducted with Northwest Behavioral Associates

  • Mar 2017

    Motivity Phase 2 grant awarded (1.8M)

  • Spring 2017

    Results of field test research presented at ABAI and IMFAR panels

  • June 2017

    Apex begins using Motivity with 75 counselors, saves 1500 person-hours of effort

  • July 2015

    NIMH Fast-Track grant awarded (2.6M)

  • Nov 2015

    Motivity field test performed at Northwest Behavioral Associates, helping define product roadmap going forward