WRITTEN BY

Ian Goodwin

Chief Product Officer at Motivity

Ian has built products and lead teams across AI, enterprise SaaS, and consumer tech, including Nike, for 15+ years. Passionate about making complex technology simple, putting data back in the hands of users, and solving real problems, at Motivity, he challenges conventional thinking about software.
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If your ABA software doesn’t fit how you work, the urge to build your own makes sense. Here’s what that commitment should involve.
October 29, 2026
Practice Management