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October 13, 2025
3 min read

3 Bottlenecks That Are Quietly Stopping Growth for ABA Practices

Brian Curley
Chief Creative Officer
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Applied Behavior Analysis (ABA) practices don’t usually stop growing with one dramatic event you can easily identify. Growth slows in quiet ways that pile up month after month. An experienced BCBA® leaves, and caseloads weigh more on the remaining team. A stack of unfinished notes pushes billing out another week, or a handful of denied claims make payroll tighter than it should be. These small issues might not seem critical on their own, but together they form the bottlenecks that quietly stall your practice’s momentum.

1. When Staff Burnout Becomes a Business Crisis

Turnover in ABA is relentless. According to the BHCOE Accreditation® latest report, the industry average turnover is 65%, which is staggering when you consider sustainable growth targets sit closer to 10%.

You’ve seen what constant replacement does to morale. The financial impact is just as severe: replacing one BCBA or RBT® can cost anywhere from 30 to 200% of their annual salary by the time you recruit and train the new hires.

That cost shows up in disrupted caseloads, families losing trust, and supervisors stretched thinner than they can handle. When you lose staff, you lose continuity. And when continuity breaks, growth slows.

📌 Further reading: Coping and Avoiding BCBA Burnout in ABA

2. The Silent Tax of Endless Paperwork

ABA professionals don’t tend to complain about tough sessions. What wears them down is the pile of paperwork that somehow grows faster than the caseload. Studies show that around 10 hours per week, per staff member, is spent on notes, scheduling, and gathering missing data.

When documentation piles up, notes get rushed, data gaps widen, and the risk of payor denials climbs. Over time, what was meant to be clinical record-keeping turns into an administrative liability that can put both compliance and client progress at risk.

3. Billing Errors That Drain Revenue 

Cash flow in ABA is fragile. One round of denials or missing documentation can delay payroll or new hires in an instant. Across healthcare, denial rates average 5-10% which translates into lost revenue from errors or disputes. For a mid-size ABA practice, that adds up to hundreds of thousands of dollars gone.

When ABA billing runs on fragmented processes and half-complete documentation, unpredictability becomes the rule instead of the exception. Clinics that look healthy on paper can suddenly be one audit or payor dispute away from a crisis.

Why ABA Leaders Are Betting on All-in-One Systems

Turnover, paperwork, and billing gaps are bottlenecks that might look like separate problems, but they all share a root cause: disconnected tools and systems.

Almost every ABA leader tries the same workaround at first: one platform for data collection, another for billing, maybe a third for scheduling. At first, it feels manageable. But later, the cracks multiply. Information gets siloed and mistakes pile up.

An EMR can hold clinical records, and a practice management software can handle operations. But growth requires both to work together. Without reliable and connected information for clinical, billing, credentialing, and scheduling in ABA, scaling past a certain point is nearly impossible.

That’s why more leaders are rethinking what an “all-in-one” for ABA really needs to mean.

📌 Also read: How ABA Leaders Are Using Motivity to Grow Their Practices

How Motivity Supports Sustainable ABA Growth

These growth bottlenecks aren’t going away on their own. The ABA practices that surpass them are the ones that choose one system to hold it all.

When your staff can master a new system in minutes, when billing lines up cleanly with documentation, and audits stop disrupting weeks of clinical work, growth sticks. Practices using Motivity are already there, reporting 97% staff fluency after just 20 minutes of training, 84% greater job satisfaction, along with less time spent on paperwork.

If you’re ready to trade bottlenecks for real progress, book a demo and see how Motivity can be the system your growth relies on.

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