Applied Behavior Analysis (ABA) is one of the fastest-growing areas of behavioral health. The U.S. ABA market was valued at about $4 billion in 2023 and is projected to hit $6 billion by 2032. This means most practices don’t struggle to find families who need services. In fact, many have waitlists that stretch months.
Clients and payors are lined up. But what’s usually missing is a sustainable way to keep staff from burning out, billing from backing up, and audits from disrupting cash flow. So, the real challenge is that operational systems are not strong enough to support that growth.
You don’t have to keep running into the same roadblocks. Here’s how ABA leaders are using Motivity to push past those barriers and scale into new settings.
Turning Wasted Hours Into Billable Growth
Every hour spent on fixing notes or managing schedules is an hour you can’t bill, and you don’t get those hours back.
Leaders who’ve moved to Motivity are reclaiming that time in bulk. Kyle Quinn at ABC for Autism calculated that his team saved over 5,000 staff hours in a single year.
Those hours went straight into clinical review and team meetings instead of troubleshooting software. For a practice paid by the hour, that’s growth you can measure.
Passing Audits Without Losing Sleep
If you’ve ever sat through a funder audit with binders stacked around you, you know how much time compliance eats.
Before Motivity, the team at ABC Group Hawaii dreaded audits. Prep meant pulling staff off caseloads, purging binders, and digging for missing session notes, for weeks. Growth felt impossible when every audit left the team exhausted and behind on clinical work.
When they started using Motivity, that routine flipped. Notes are now already signed and stored. Data are accessible in real time. As their Clinical Director, Anne Lau, said: “Going through funder audits is now so easy, it’s priceless!”
That shift turned compliance into a routine part of operations, and gave them confidence that growth wouldn’t come undone every time a funder called.
Bending Without Breaking as You Grow
Every business owner has their own way of running their ABA practice. The problem with rigid platforms is they limit growth by forcing teams to change how they practice. Leaders like Chelsea Burgos at Burgos Behavior found the opposite when using Motivity:
“Motivity is such a flexible platform, which we need because we don't use the standard ABA model. [...] It's built for customization, which is exactly what we need”.
Motivity adapts to your model instead of forcing you into a mold, because it was designed with BCBA input. That flexibility gives you growth that doesn’t come at the cost of losing the principles that made your ABA practice successful in the first place.
When Staff Buy In, Growth Sticks
Executives care about ROI. Clinicians care about whether the system makes their work harder or easier. And much of that ROI depends on whether staff actually want to use the system.
ABA leaders that have changed to Motivity see that adoption comes naturally. Amy Legan, owner of Aspire Behavior Solutions, sums it up: “Motivity is intuitive… it all functions the way it’s supposed to”.
Her staff found it easy enough to use right away, and reliable enough that no one’s afraid of losing data. This meant less resistance and faster results. That buy-in is what turned a software decision into growth.
Proven in Clinics and Classrooms Alike
In Parsippany Troy Hills School District, BCBA Melissa Poccia saw teachers and paraprofessionals spending hours just to prepare and review data. That time loss made scaling school programs a constant challenge.
With Motivity, her staff could collect data and review it in real time. Teachers adjusted during sessions instead of waiting for paperwork to catch up. Melissa calls the time saved “invaluable”. And it’s that regained time that allowed her district to expand services without exhausting the team.
Manageable Growth in ABA is Possible With The Right System
The obstacles holding growth back for ABA practices are predictable. How ABA executives are addressing them is what’s changing.
The practices that are scaling are the ones whose systems can carry the weight of keeping staff steady, cash flow predictable, and audits under control. They’re using Motivity to grow without breaking their teams or their revenue cycles. And they’re not left on their own to figure it out. Motivity’s team is made up of ABA professionals who walk alongside practitioners and their staff during onboarding and beyond.
If you’re at the point where demand is steady but your tools can’t carry the expansion, the next stage is about building a solid ground that can actually carry the weight.
Book a demo and explore how Motivity can support your next stage of growth.